Tony Hawk is the latest celebrity to enter the metaverse, with the legendary skateboarder and Autograph announcing a partnership with The Sandbox. Hawk will get his own LAND, a virtual skatepark and as well Tony Hawk NFTs based on his equipment.
In a Nutshell:
Tony Hawk and Autograph announced a partnership with Animoca Brands’ The Sandbox.
The partnership will see a 6x6 virtual skatepark, as well as an NFT collection based on Hawk’s skateboards, apparel and other equipment.
Hawk has said that he was a fan of new technology, and that he was excited about skateboarding culture coming to the Sandbox.
What it Means:
The partnership is yet another big win for The Sandbox, which counts many celebrities as part of its growing list of attractions. There is a lot of potential in the gamification and cultural experience here, and The Sandbox is really tapping into the interactive nature of the metaverse.