Eminem and Snoop Dogg Are Bored Apes in New Music Video

Rap artists Eminem and Snoop Dogg have released a new music video that features them as Bored Ape characters. Titled “From The D 2 The LBC”, the video has the two appearing as animated apes and was produced in collaboration with BAYC.

In a Nutshell:

• “From The D 2 The LBC” sees the two being transformed into Bored Apes.
• Both Eminem and Snoop Dogg have taken to NFTs, with the former owning multiple assets and the latter a prominent attraction in The Sandbox metaverse.
• The video offers a lot of exposure to the Bored Ape NFT collection; BAYC’s use of marketing to gain exposure has been unmatched in the market.

What it Means:

• A whole new swathe of individuals will now have knowledge of Bored Apes and NFTs, and high-profile celebrities like Eminem and Snoop Dogg are doing much to bring that exposure. This could prompt more artists and brands to tap into NFT marketing opportunities, thus creating a snowball effect.