Eminem and Snoop Dogg Are Bored Apes in New Music Video

Justin Lee
June 27 2022
Eminem and Snoop Dogg appear as Bored Apes in a new music video.

Rap artists Eminem and Snoop Dogg have released a new music video that features them as Bored Ape characters. Titled “From The D 2 The LBC”, the video has the two appearing as animated apes and was produced in collaboration with BAYC.

In a Nutshell:

  • “From The D 2 The LBC” sees the two being transformed into Bored Apes.
  • Both Eminem and Snoop Dogg have taken to NFTs, with the former owning multiple assets and the latter a prominent attraction in The Sandbox metaverse.
  • The video offers a lot of exposure to the Bored Ape NFT collection; BAYC’s use of marketing to gain exposure has been unmatched in the market.

What it Means:

  • A whole new swathe of individuals will now have knowledge of Bored Apes and NFTs, and high-profile celebrities like Eminem and Snoop Dogg are doing much to bring that exposure. This could prompt more artists and brands to tap into NFT marketing opportunities, thus creating a snowball effect.
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